Persuasive Communication
Persuasive Communication is a book written by James Brian Stiff;Paul A. Mongeau. The book was published in 2002 and is listed under the Language Arts & Disciplines category. For readers who want to quickly understand what this title offers, this page gives a clear overview of the book, including its description, author information, page count, ratings, and ISBN details.
The full title of the book is Persuasive Communication. When available, the subtitle is , which gives extra context about the theme, focus, or main idea behind the book. According to the available description, This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
This book has 351 pages, making it useful for readers who want to know the approximate length before starting. It has an average rating of 3.27, based on 4 ratings, which can help readers understand how other people have responded to it.
For cataloging and reference purposes, the ISBN-13 is 9781572307025, while the ISBN-10 is 1572307021. These numbers are helpful when searching for the exact edition of the book online, in libraries, or in bookstores.
The book cover image can be viewed here: http://books.google.com/books/content?id=YnXk9Txuov0C&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api.
Overall, Persuasive Communication by James Brian Stiff;Paul A. Mongeau is a title that may interest readers looking for books in Language Arts & Disciplines. Whether you are researching new books, comparing editions, or building a reading list, this page gives you the most important details in one place.
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