Brand New Justice
Brand New Justice is a book written by Simon Anholt. The book was published in 2005 and is listed under the Business & Economics category. For readers who want to quickly understand what this title offers, this page gives a clear overview of the book, including its description, author information, page count, ratings, and ISBN details.
The full title of the book is Brand New Justice. When available, the subtitle is How Branding Places and Products Can Help the Developing World, which gives extra context about the theme, focus, or main idea behind the book. According to the available description, Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the ‘last mile’ of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the ‘last mile’ benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in ‘turning the tide’, but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms. * Controversial and thought-provoking analysis of issues that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world. * Unites world-class branding and marketing knowledge with an emerging-market development agenda. * Concrete answers to the problems of anti-capitalism, medium level poverty and the brand backlash; a way for the marketing and advertising industries to regain respect and a more positive reputation
This book has 184 pages, making it useful for readers who want to know the approximate length before starting. It has an average rating of 3.69, based on 15 ratings, which can help readers understand how other people have responded to it.
For cataloging and reference purposes, the ISBN-13 is 9780750666008, while the ISBN-10 is 0750666005. These numbers are helpful when searching for the exact edition of the book online, in libraries, or in bookstores.
The book cover image can be viewed here: http://books.google.com/books/content?id=MmahV_o4oh4C&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api.
Overall, Brand New Justice by Simon Anholt is a title that may interest readers looking for books in Business & Economics. Whether you are researching new books, comparing editions, or building a reading list, this page gives you the most important details in one place.
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