Call of the Mall
Call of the Mall is a book written by Paco Underhill. The book was published in 2004 and is listed under the Consumer behavior category. For readers who want to quickly understand what this title offers, this page gives a clear overview of the book, including its description, author information, page count, ratings, and ISBN details.
The full title of the book is Call of the Mall. When available, the subtitle is How We Shop, which gives extra context about the theme, focus, or main idea behind the book. According to the available description, Like Underhill’s bestseller, Why We Buy, this is a pleasurable and informative book on how we shop that surprises and tickles. Like Bill Bryson’s Walk in the Woods, which took readers up the Appalachian Trail, this book takes readers to a place they know much better: the shopping centre, the place where people meet. Nothing exemplifies shopping more than the mall or shopping centre. It is the US’s gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made dreams are constructed, and many people find their first jobs. The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women’s department to the men’s, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much – but more for perfumes than DIY and why malls are invariably such bad architecture. Underhill’s views on the mall are sophisticated, funny, serious, and surprising.
This book has 227 pages, making it useful for readers who want to know the approximate length before starting. It has an average rating of 3.6, based on 14 ratings, which can help readers understand how other people have responded to it.
For cataloging and reference purposes, the ISBN-13 is 9781861974426, while the ISBN-10 is 1861974426. These numbers are helpful when searching for the exact edition of the book online, in libraries, or in bookstores.
The book cover image can be viewed here: http://books.google.com/books/content?id=wTxkHQAACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api.
Overall, Call of the Mall by Paco Underhill is a title that may interest readers looking for books in Consumer behavior. Whether you are researching new books, comparing editions, or building a reading list, this page gives you the most important details in one place.
Leave a Reply