Graphic Design
Graphic Design is a book written by Richard Hollis. The book was published in 2001 and is listed under the Art category. For readers who want to quickly understand what this title offers, this page gives a clear overview of the book, including its description, author information, page count, ratings, and ISBN details.
The full title of the book is Graphic Design. When available, the subtitle is A Concise History, which gives extra context about the theme, focus, or main idea behind the book. According to the available description, From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when “designer products” and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more politicalwitness Oliviero Toscani’s notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color.
This book has 232 pages, making it useful for readers who want to know the approximate length before starting. It has an average rating of 3.99, based on 648 ratings, which can help readers understand how other people have responded to it.
For cataloging and reference purposes, the ISBN-13 is 9780500203477, while the ISBN-10 is 0500203474. These numbers are helpful when searching for the exact edition of the book online, in libraries, or in bookstores.
The book cover image can be viewed here: http://books.google.com/books/content?id=GI9tngEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api.
Overall, Graphic Design by Richard Hollis is a title that may interest readers looking for books in Art. Whether you are researching new books, comparing editions, or building a reading list, this page gives you the most important details in one place.
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