Marketing and the Bottom Line
Marketing and the Bottom Line is a book written by Tim Ambler. The book was published in 2003 and is listed under the Business & Economics category. For readers who want to quickly understand what this title offers, this page gives a clear overview of the book, including its description, author information, page count, ratings, and ISBN details.
The full title of the book is Marketing and the Bottom Line. When available, the subtitle is The Marketing Metrics to Pump Up Cash Flow, which gives extra context about the theme, focus, or main idea behind the book. According to the available description, Marketing and the bottom line sets out to change this. Based an extensive and original research involving world-beating companies such as 3M, Accenture, British Airways, Diageo and McDonald’s, this book analyzes the impact that marketing has on the financial well-being of a company. Viewing marketing as a strategic board-level function, Ambler sets out a new generation of marketing metrics designed to make marketing more accountable for what it does, what it spends and what it earns.
This book has 336 pages, making it useful for readers who want to know the approximate length before starting. It has an average rating of 3.82, based on 17 ratings, which can help readers understand how other people have responded to it.
For cataloging and reference purposes, the ISBN-13 is 9780273661948, while the ISBN-10 is 0273661949. These numbers are helpful when searching for the exact edition of the book online, in libraries, or in bookstores.
The book cover image can be viewed here: http://books.google.com/books/content?id=qeVE8r4ugzsC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api.
Overall, Marketing and the Bottom Line by Tim Ambler is a title that may interest readers looking for books in Business & Economics. Whether you are researching new books, comparing editions, or building a reading list, this page gives you the most important details in one place.
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