Built to Last
Built to Last is a book written by Jim Collins;Jerry I. Porras. The book was published in 2004 and is listed under the Business & Economics category. For readers who want to quickly understand what this title offers, this page gives a clear overview of the book, including its description, author information, page count, ratings, and ISBN details.
The full title of the book is Built to Last. When available, the subtitle is Successful Habits of Visionary Companies, which gives extra context about the theme, focus, or main idea behind the book. According to the available description, “This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.” So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies — they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 — and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from other companies?” What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world’s best commercial aircraft company — what did Boeing have that McDonnell Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
This book has 368 pages, making it useful for readers who want to know the approximate length before starting. It has an average rating of 3.98, based on 49529 ratings, which can help readers understand how other people have responded to it.
For cataloging and reference purposes, the ISBN-13 is 9780060566104, while the ISBN-10 is 0060566108. These numbers are helpful when searching for the exact edition of the book online, in libraries, or in bookstores.
The book cover image can be viewed here: http://books.google.com/books/content?id=lRNtHbvDgRgC&printsec=frontcover&img=1&zoom=1&source=gbs_api.
Overall, Built to Last by Jim Collins;Jerry I. Porras is a title that may interest readers looking for books in Business & Economics. Whether you are researching new books, comparing editions, or building a reading list, this page gives you the most important details in one place.
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